Good news, everyone! In an admittedly algorithmic-driven survey of positive and negative stories about the company, their handling of the Phelps issue did the brand some damage:
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.
The peanut scare was much less toxic for them. One step at a time ...
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2009/02/kelloggs-suffers/205327/
