Joe Klein attends a focus group:
What do they want? Given a list of 31 personal attributes the next President might have and asked to pick the eight most important, "Accountability" finished highest with 13 votes, next was "Someone I can trust" with 12, "honest and ethical" was third with 11. "Agrees with me on the issues" got one vote. They didn't care if the candidate was a Washington insider or outsider. "A dynamic and charismatic leader" got two votes...
Uh-oh.
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2008/08/undecideds/212557/
