This is called Chronotopic Anamorphosis, a new video technology. It gets better the longer you watch:
See web-only content:
http://www.theatlantic.com/daily-dish/archive/2008/07/no-youre-not-on-acid/214633/
Chronotopic Anamorphosis from Marginalia Project on Vimeo.
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2008/07/no-youre-not-on-acid/214633/
