David Frum says it was because he became the candidate to continue Bush's legacy. And even Republicans don't want that. I think that's part of it. But his obvious inauthenticity was more important; and the bigotry of Southern evangelicals. Frum tolerates this sectarian bigotry when it's directed at gay people - that's how you win places like Ohio in 2004 - but when it hurts a phony Republican multi-millionaire, it's distressing.
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2008/02/why-romney-failed/220181/
