What's not to like about the YouTube age? Imagination, skill, humor, subtlety - all the stuff they pay campaign consultants millions for and still don't get. Now it's all free, and they can't even police free speech in peer-to-peer free advertizing. Yay! Of course, these ads are probably too good to actually sway anyone. But they're making this campaign one of the most unpredictable and democratic ever. This Calvin-Klein-Obsession-style Gravel ad was on the Daily Show last night. Here's more (no, you're not stoned):
See web-only content:
http://www.theatlantic.com/daily-dish/archive/2007/06/the-future-of-campaign-advertizing/227613/
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2007/06/the-future-of-campaign-advertizing/227613/
