Yes, I know: amazing. But Bob Shrum did once effectively beat a candidate - Mitt Romney in 1994. And he did it with some truly brutal ads, such as these. A few of them next year could be pretty rough for the Republichameleon.
This article available online at:
http://www.theatlantic.com/daily-dish/archive/2007/05/a-shrum-victory/228130/
