How Do You Spend $40 Million On A Paywall?

Philip Greenspun asks:

Aside from wondering who will pay more than the cost of a Wall Street Journal subscription in order to subscribe to the New York Times, my biggest question right now is how the NY Times spent a reported $40-50 million writing the code (Bloomberg; other sources are consistent). Google was financed with $25 million. 

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

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