Cereal Killers

The-last-breakfast

Peter Smith summarizes a new study on children's reactions to sugary cereals with and without cartoon characters:

Healthy Bits beat out a similar cereal labeled Sugar Bitswith or without the happy little penguins. So it looks like messages about healthy eating habits are reaching these kids, who, at least in a clinical setting, want something labeled "healthy" over something labeled "sugar."

But here's where the penguins come in. When the researchers added penguins to the packaging, Sugar Bits rated as high as Healthy Bits.

James Joyner reminisces:

I ate various sugary cereals growing up, including all manner of Cap’n Crunch products that came and went (I seem to recall cinnamon and vanilla varieties; the peanut butter variety remains a very occasional indulgence), various chocolate flavored cereals that turned the milk brown, and cereals with cartoon characters like the Flintstones, Count Chocula, Frankenberry, Booberry, and others.

Somehow, I survived the experience thin and healthy. Perhaps it has something to do with another bygone tradition of youth: going outside to play.

(Image: The Last Breakfast by Brian Stuckey)

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

Just In