Online Advertising And The Browser

Ed Bott says that display ads may be rendered useless thanks to Microsoft:

The more closely I look at the new Tracking Protection feature in Internet Explorer 9, the more astonished I am that it came from one of the world’s largest corporations.

If Internet Explorer 9 becomes widely adopted and if Tracking Protection is widely usedand those are two tricky assumptionsit has the potential to seriously disrupt the online advertising business. Microsoft made this feature widely available last week in the Release Candidate build of IE9 (if you missed it, here’s my review of the IE9 RC). Using the RC, it takes exactly two clicks to download a Tracking Protection List (TPL) and begin blocking third-party cookies, tracking pixels, web beacons, hit counters, analytics scripts, and other tools of the modern web designed to assemble a profile of your movements and activities on the web.

Oh, and it blocks ads, too.

James Joyner reacts:

Right now, some power users already block various ads and scripts to speed up their downloads and avoid the clutter of advertising. Additionally, some companies do the same thing, mostly as a security measure. If blocking of ads and tracking becomes the default mode of surfing the Web, though, the entire business model on which it’s currently built will collapse.

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Just In