Weigel summarizes Palin's media strategy:

Since the launch of Going Rogue, Palin has had a two-pronged media strategy of policy statements via social media and conservative TV/radio, and soft-focus profiles via the "MSM." Palin has been one of Barbara Walters's annual "Most Fascinating People" every year since she was McCain's running mate. She's done Oprah, she's done the View, she has a reality show that you've probably heard of. What's missing in Palin's media strategy is what has been missing since she became a national figure -- interviews or press conferences on policy, with political reporters. Going on Meet the Press might not reach as many people as going on Oprah, but surely some of the reason that Palin has a higher negative rating than Barack Obama or George W. Bush is that "indie" voters have yet to see her exit a comfort zone to talk policy.