Us Versus Them

Shankar Vedantam explains two studies on the smear campaigns of 2008 and why they worked:

The researchers found that when they subliminally flashed the name Obama before [McCain] volunteersthe flashes were so brief that the volunteers did not notice the flashthis unconsciously activated words such as Arab, turban, and mosque in the minds of McCain supporters. Likewise, subliminally flashing the word McCain unconsciously activated words such as senile, dementia, and Alzheimer's in the minds of Obama supporters. The same thing did not happen when volunteers were flashed the name of the candidate they supported. The slur-related words were activated only by unconsciously reminding them about the candidate they opposed.

This is why the subtle conflation of Obama with terrorists - one of Palin's disgusting tactics in 2008 - was so powerful. I have no doubt that, as Steve Schmidt ruefully concedes, Obama's landslide would have been much larger if she had not been on the ticket. Because she will say anything, and because she sees the entire world as "us" vs "them".

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Just In