ScratchAndSniff

Points for originality:

Much like magazine perfume advertisements, the mailer says, "Open for a fragrance sample of "Loretta, The Scent Of Washington." On the inside of mailer, the piece says, "Something smells rotten about Loretta. It's the stench of Washington." Below that is the scratch and sniff panel. A GOP source who experienced the Eau de Sanchez put it this way: "It is a horrible odor, like the combination of the five or six worst possible scents you can imagine."