Neetzan Zimmerman is kinda offended:

An Estonian “beauty” clinic hired two models a slender cover-girl type and a BBW to parade around as the “before” and “after” of the clinic’s slimming treatments. This isn’t the first time a company has employed this degrading stunt, but, just as before, it fails to take into account the fact that many people prefer the real thing to an emaciated knock-off.

Copyranter adds:

This isn't quite as bad as these Romanian spa ads that compared heavy women to whales and cows.