Nothin' But Netflix

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by Chris Bodenner

James Ledbetter chronicles the company's enduring success:

What is it about Netflix that causes critics to misread it so badly? Call it the innovator's paradox: Netflix forged an identity by building a simple businessDVD delivery by mailthat had never been done before. The very fact that this DVD-by-mail idea connected so deeply with consumers led many observers to think that was all that Netflix could or would ever do. Instead, the DVD delivery servicewhile still vital to Netflix's revenuelooks more like the Trojan horse of a much wider strategy designed to change how Americans watch filmed entertainment.

There's a reason they called it Netflix, not Mailflix. I for one watch far more content over the streaming feature than I do the DVDs.

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