Jezebel interviews Rebecca Traister about how the last presidential election affected perceptions of women:
J: You also argue in the book that media created by and for women, some of it new, made a major impact on the course of the election.
RT: Take something like Tina Fey becoming the first head writer of Saturday Night Live. On the face of it, you can see someone saying it doesn't matter. But then you combine that with Katie Couric becoming the first female news anchor, which itself was met with some derision. And you combine that with Sarah Palin.
When you put it all together, you had Couric interviewing Palin, sinking the Republican candidacy, and Fey using that material to inspire these incredible campaign-sinking sketches. It was a trio of women, all of whom were first [in their fields], and they were in this position [to talk about this] because Hillary Clinton had come before that and been the first woman to come close to a presidential nomination. So all of those little minor things, "Why are you women worried about who's writing Saturday Night Live, or sitting in a news broadcast in an antiquated old newsroom?" this was an instance in which we could see how all these things big and small combined, not just to change an election outcome, but also to change American history.