Rise Of The Underbloggers

The Dish model is spreading to other parts of the web. Ezra Klein:

The one thing I do want to do is add some aggregation to the blog. To that end, I've hired Dylan Matthews -- who many of you know as a former guest blogger of mine and the blogger behind Minipundit -- to help me run through the papers in the morning and flag items I'd otherwise miss.

Also see Ben Casnocha's thoughts on personal brands becoming more important than media brands.