.jpg "Explore Where We're Looking for Aliens")
 Share
|
« Previous Daily-dish | Next Daily-dish » |
Email
Print
|
The Psychology Of Menus
Byby Patrick Appel
William Poundstone explains the Balthazar's:
The main role of that $115 platterthe only three-digit thing on the menuis to make everything else near it look like a relative bargain...The restaurant’s high-profit dishes tend to cluster near the anchor. Here, it’s more seafood at prices that seem comparatively modest.
(Hat tip: MR)
