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The Daily Dish - 2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

The Leno Experiment

By The Daily Dish
Nov 10 2009, 4:48 AM ET

Uh-oh:

NBC's Leno experiment is a fascinating harbinger of things to come. Fragmented TV audiences, especially in the 10PM slot, are a Catch-22 for networks. Keep the current hour-long-drama model, and they risk lose money. Or ditch the model for something with lower expectations and lower overhead, and they risk losing affiliate support. TIME magazine called Jay Leno the future of television. Everybody who works is television is probably hoping TIME magazine is wrong.



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