Falling For Rush

David Brooks targets talk radio:

They are enabled by cynical Democrats, who love to claim that Rush Limbaugh controls the G.O.P. They are enabled by lazy pundits who find it easier to argue with showmen than with people whose opinions are based on knowledge. They are enabled by the slightly educated snobs who believe that Glenn Beck really is the voice of Middle America. [...] The party is losing because it has adopted a radio entertainer's niche-building strategy, while abandoning the politician's coalition-building strategy. The rise of Beck, Hannity, Bill O'Reilly and the rest has correlated almost perfectly with the decline of the G.O.P. But it's not because the talk jocks have real power. It's because they have illusory power, because Republicans hear the media mythology and fall for it every time.