In Defense Of The Mid-List

Daniel Menaker takes on the publishing industry:

It's my strong impression that most of the really profitable books for most publishers still come from the mid-list -- "surprise" big hits with small or medium advances, such as that memoir by a self-described racial "mutt" of a junior senator from Chicago. Somehow, by luck or word of mouth, these books navigate around the rocks and reefs upon which most of their fleet -- even sturdy vessels -- founder. This is an old story but one that media giants have not yet heard, or at least not heeded, or so it seems.