Messaging Is Not A Science

by Patrick Appel

The WSJ runs a story on the words polled and approved by both sides of the heath care debate. Drum sighs:

I mean, public instead of government is a no-brainer.  Hell, Sean Hannity only figured out a few days ago that he ought to stop using the president's language and instead call it a "government option."  So no problem there. But sliding scale?  I don't care how well that polls, it's ridiculous. Nobody over sold anything by saying it was priced on a sliding scale.  It sounds like classic doublespeak.

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

What Advice Would You Give to Adults?

"If you have a problem, go meditate or go on a vacation. Don't think about it."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

Video

What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

Just In