Messaging Is Not A Science

by Patrick Appel

The WSJ runs a story on the words polled and approved by both sides of the heath care debate. Drum sighs:

I mean, public instead of government is a no-brainer.  Hell, Sean Hannity only figured out a few days ago that he ought to stop using the president's language and instead call it a "government option."  So no problem there. But sliding scale?  I don't care how well that polls, it's ridiculous. Nobody over sold anything by saying it was priced on a sliding scale.  It sounds like classic doublespeak.