Messaging Is Not A Science

by Patrick Appel

The WSJ runs a story on the words polled and approved by both sides of the heath care debate. Drum sighs:

I mean, public instead of government is a no-brainer.  Hell, Sean Hannity only figured out a few days ago that he ought to stop using the president's language and instead call it a "government option."  So no problem there. But sliding scale?  I don't care how well that polls, it's ridiculous. Nobody over sold anything by saying it was priced on a sliding scale.  It sounds like classic doublespeak.

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

What LBJ Really Said About Selma

"It's outrageous what's on TV. It looks like that man is in charge of the country."

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