The View From Your Recession

A reader writes:

I'm a professional dating coach for men (if you've seen the Will Smith movie "Hitch," kind of like that). I take guys out to bars, night clubs, malls, bookstores -- wherever they want -- and show them how to meet women, talk to them and get dates.

Business is good. In fact, business is better than ever. And it keeps pouring in. I'm booked through the end of April coaching guys in four different major cities, sometimes making four figures in a single night out on the town. Then I go home, sleep until 3PM and do it again the next night.

But what surprises me more than the fact that all of these men are turning for help in their love lives, is HOW DESPERATELY they're turning for help.

Guys have been paying me with the last remnants of their bank accounts, deferring rent and bill payments, digging deeper into their credit card debt, even asking me to set up monthly payment plans for a single night out -- a night that typically nets a client only a few phone numbers and maybe a date or two.

I talked to another coach in the industry about it. And we agree that it's gone beyond the simple tripe of "sex sells." These single men who have become demoralized financially are seeking their solace not in some sort of economic recovery, but in the arms of a woman. The loss of financial security drives them to seek emotional security. And meanwhile, I'm cashing more checks than I even thought possible a year ago.

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Just In