LoJacking Gramps

Saletan flags a new development:

...two companies have already put radio monitors on 18,000 people with Alzheimer's or brain injuries. Now LoJack is joining the market in a big way. Yesterday, the company announced a "diversification strategy" to "track and rescue people at risk of wandering, including those with Alzheimer's, autism, Down syndrome and dementia."

The Alzheimer's market looks pretty lucrative. LoJack anticipates up to 16 million Alzheimer's patients by 2050, most of whom wander away at some point. But the company also notes that "autism, which is the fastest growing developmental disability that now afflicts one in every 150 babies born, can also cause children to wander." In fact, LoJack aims to address the whole range of potential wanderers. According to CEO Ronald Waters, "This offering is a natural extension of LoJack's family of products and services and takes our solutions beyond ‘getting the bad guys' off the streets to now protecting those afflicted with cognitive disorders."