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Kelloggs Suffers

By The Daily Dish

Feb 24 2009, 11:01 AM ET

Good news, everyone! In an admittedly algorithmic-driven survey of positive and negative stories about the company, their handling of the Phelps issue did the brand some damage:

Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.

The peanut scare was much less toxic for them. One step at a time ...



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