The War On Melodrama

A new study questions the wisdom of graphic anti-meth ads:

Erceg-Hurn told the Sydney Morning Herald that teens “look at those ads and they don’t see themselves or their friends because the first few times they use ice (a nickname for meth), they simply feel euphoria. (Unlike the kids depicted in the ads) they are not becoming prostitutes or killing their parents, so they reject the message. These ads could be backfiring, and it’s time for a new approach.”