Don't Cover Politics?

That's what Gawker founder Nick Denton suggests for media:

Get out of categories such as politics to which advertisers are averse. That's easier for us to say since we spun off Wonkette earlier this year. And outfits such as the Huffington Post and most big-city newspapersdefined by their political coveragewill have difficulty redefining themselves. But media groups cannot afford in the current environment to fund their most noble missions; they should leave that to public-spirited non-profits such as Pro Publica.

(Hat tip: Carr)