Blogonomics

Felix Salmon questions if micropublishing is dead:

The dream of internet publishers was that media buyers would flock to a more niche medium, where they could target people much more accurately. But the problem is that media buyers, and ad sales people, get paid a lot of money: it's just not worth their while to collaborate on a campaign which only reaches a relative handful of readers. To be successful in publishing, you need economies of scale, and that means big websites with a mass audience rather than niche blogs which need to be sold separately by expensive sales teams.