P.P.S.--The Case for Excitability : Andrew Sullivan's role in publicizing the rumor seems legit too. The feeding frenzy of publicity is what flushes out the counter-evidence quickly (and then it gets a lot of attention).
It's worth recalling Mickey's grand rule for scandals like this one:
1) Too horrible and shocking; it can't possibly be true; 2) It's not true; 3) You can't prove it's true; 4) Why are you trying to prove it's true? 5) It's disgusting that you've proved it's true; 6) What's the big deal anyway? ...




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