Mccain08joeraedlegetty

A reader writes:

I notice that you used the word "unserious" in one of your recent posts, and I've seen it pop up in quite a few evaluations of the Palin choice.

This is gratifying, because it has occurred to me for a few months now that McCain's been taking an unserious approach to campaigning: the Britney Hilton ad most predominantly, but also in the unseriousness of his economic plan (cut taxes, balance the budget, and expand the military, with his numbers plainly not adding up); and his energy plan, with the appearance of believing that domestic oil drilling is a panacea, and so on. Even the "that's not change we can believe in" speech was unserious. He kept grinning like a goon throughout it.

Perhaps this VP pick will make unavoidably obvious what's been developing for a while.

(Photo: Joe Raedle/Getty.)