The Web's Excessive Efficiency

James Evans' recent study on the digitalization of scholarly research found that "searching online is more efficient, and hyperlinks quickly put researchers in touch with prevailing opinion, but they may also accelerate consensus and narrow the range of findings and ideas grappled with by scholars." Nick Carr's thoughts:

When the efficiency ethic moves from the realm of goods production to the realm of intellectual exploration, as it is doing with the Net, we shouldn't be surprised to find a narrowing rather than a broadening of the field of study. Search engines, after all, are popularity engines that concentrate attention rather than expanding it, and, as Evans notes, efficiency amplifies our native laziness.