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Cool Ad Watch

By The Daily Dish

Jul 15 2008, 7:56 AM ET

A giant bill-board with a hatching egg in Chicago  - for McDonald's.

The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning.



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