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"Don't Hope For A Better Life; Vote For One"

By The Daily Dish

Jul 8 2008, 6:38 AM ET

That's McCain's new slogan. It's directly plagiarized from an early Tory party ad in the 1970s created by Saatchi and Saatchi for Thatcher:

The first work produced for the party was a television broadcast devised by Charles, in which images of everyday Britain were run in reverse. The dramatic sequence was concluded with Michael Heseltine uttering the slogan: 'Backwards or forwards, because we can't go on as we are. Don't hope for a better life; vote for one.'



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