"Don't Hope For A Better Life; Vote For One"

That's McCain's new slogan. It's directly plagiarized from an early Tory party ad in the 1970s created by Saatchi and Saatchi for Thatcher:

The first work produced for the party was a television broadcast devised by Charles, in which images of everyday Britain were run in reverse. The dramatic sequence was concluded with Michael Heseltine uttering the slogan: 'Backwards or forwards, because we can't go on as we are. Don't hope for a better life; vote for one.'

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus