Clinton deploys her smartest ad yet. It really advertizes her inner nerd and workaholic as virtues. In many ways, I think Clinton should have emphasized her frumpy, unglamorous, but diligent side more. She could appeal in a way that Queen Elizabeth II has eventually appealed: a familiar, hard-working, uninspiring grandma who knows what she's doing and will always be cautious but smart. Alas, Clinton's boomer narcissism and fathomless self-pity mess up the picture. But as a last minute gambit, it's smart:

By the way, I'm a little disturbed by how eerily close this image is to the one I posted last night. Yes, it's boogey-man time. But Clinton wants to let you know she'll protect you.