The Best Response to Discrimination

One way to deal with a major company like eHarmony.com that won't allow gays and lesbians to meet on their site is to use the law against them. A more effective way is just to set up a rival company that actually caters to the gap in the market. And then run ads touting the difference. eHarmony is trying to stop the ads airing or get them to alter the small print. Pandagon has more. Here's one ad. I love it when the market penalizes intolerance: