Selling Beer in Britain

In a multicultural landscape, the ads get more and more complicated:

One bloke? No. A loser. Probably got a book. Gotta be three blokes. Two blokes and a girl? Bloke and two girls? Too much implication of m age à trois. Three girls? No. Too much implication of knickers round ankles at two in the morning in the town square, doubled over and urinating into a gutter... No, it has to be three blokes, blokes who like doing it with women so long as the "it" isn't social drinking. Three white blokes? No. A bit BNP nowadays. Two white blokes and a bear in a pork pie hat? Too retro. Three black blokes? Now steady on. Two black blokes and a white bloke? Not being funny or nothing, but what would the white bloke be doing there?

The BNP, by the way, is a racist anti-immigrant party in Britain.