Civil Rights or Marketing?



A reader writes about the Human Rights Campaign's commercial ambitions:

Your reference to the HRC's commercial appeals reminded me of another annoyance. They sell their lists of members to make extra cash. I signed up in 2004 as a supporter of any campaign to push back against inequality, which was the pitch they made when Hrcdog they solicited my membership in the midst of the Republican election-year assault. I signed up and became a member over the phone, contributed several times, and the confirmations would come back in the mail with a slight misspelling in my name. About a month later, my mailbox started getting spammed with gay culture magazine subscription offers and other lifestyle driven marketing approaches, all sent to the same misspelled name on my HRC membership. These weren't very effective on me because I'm married and straight.

I thought I was joining a political organization pushing for equal rights, only to find out that I was joining a marketing segment defined around a gay lifestyle. This seems a strange way to approach political organizing.

Not if you see them for what they are: a corporation designed to milk the gay market for money to hire more fundraisers and marketers to milk more gay pockets. It's a racket with a plush new multi-million dollar headquarters and salaries that would make corporate America blush. Have they actually done anything for gay rights? After a couple of decades observing them, my own view is: nada. Their main activity in the 1990s was selling the Clinton administration to gays. The reward was some jobs and sinecures for their own clique. And the reason they got along so well with the Clintons is that the Clintons are all about raising political money as well. You can see all HRC's consumer products - jewelry, designer fashion, candles, cuddly toys (as the "equality dog" above) and on and on - here. It all helps achieve what HRC is all about: the money. They get tens of millions of dollars a year from well-intentioned gay men and lesbians. They've been doing it for years. And what have we got? Nothing. Wake up, guys. Give your money to people who actually fight for gay equality.

Jump to comments

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan

Get Today's Top Stories in Your Inbox (preview)

A Technicolor Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus


A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier


What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets


Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.


What Is a City?

Cities are like nothing else on Earth.


CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.