Why Is Bottled Water So Expensive?

By Kasia Cieplak-Mayr von Baldegg

In Economics in Plain English, the new economic explainer video series from The Atlantic, business editor Derek Thompson answers big and small questions selected from hundreds of reader submissions. Up first: Why is bottled water so expensive? In less than three minutes, Thompson explains what goes into the price of bottles, why all water is more expensive than you think, and why the most expensive component in some bottled water is neither the bottle nor the water. 

Don't miss Thompson's introduction to the project and stay tuned for the rest of the series in the next two weeks. 

Thanks to Tom Cascino of Broke for Free for letting us feature "Warm Up Suit" in the video. Check out more of his music here.

This article available online at:

http://www.theatlantic.com/business/archive/2013/08/why-is-bottled-water-so-expensive/278580/