Christmas Econ Lesson: You Can Buy Happiness (If You Know How)

By Kasia Cieplak-Mayr von Baldegg

A look at the science of gift giving

Just in time for a weekend of last-minute shopping, the hit YouTube series ASAP Science takes a look at that age-old question: Can money buy happiness?

In a whirlwind overview of some recent research on the subject, the Canadian educators reveal a few valuable lessons. Money can make you happy, it turns out, if you spend it on other people. What you buy matters too; people derive more happiness from experiences than from material things. So maybe procrastinating on your holiday shopping wasn't such a bad idea after all -- just snap up a few gift certificates for your loved ones and call it a day. 

Mitchell Moffit and Gregory Brown, who produce the videos, talk about the making of the series in an interview with the Atlantic Video channel here.

Follow ASAP Science on YouTubeTwitter, and Facebook. Check out more from ASAP Science on the Atlantic Video channel

This article available online at:

http://www.theatlantic.com/business/archive/2012/12/christmas-econ-lesson-you-can-buy-happiness-if-you-know-how/266575/