Do men spend more money in communities with fewer women? A new study suggests they do.
recently asked 147 men and women to read a fake article about their
campus. One suggested the sex ratio was skewed toward women. The other
suggested there were far more men. The participants reported how much
they would spend on three romantic gestures: a Valentine's Day
gift, a dinner, and an engagement ring. The results from the graph above
are explained here:
When test participants believed men outnumbered women in the population, they expected men to spend more money on the items. This was true of both male and female participants -- suggesting that when men have more competition for mates, women become choosier and men attempt to out-spend any rivals.
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