Newspapers Are America's Fastest-Shrinking Industry

By Derek Thompson

LinkedIn and the Council of Economic Advisors mapped the fastest-growing and fastest-shrinking industries since 2007, the year the Great Recession started. Renewables are at the top and newspapers are at the bottom. Here's the graph:

The biggest losers are a combination of recession-bit industries -- retail is down 15.5% and building materials is down 14.2% -- and sectors that were already going through their own recessions before the housing bubble blew up. The collapse of print advertising, for example, is decades in the making.

The most important story in this graph isn't the trajectory of the bubbles, but their relative size, which represents the number of jobs in each industry. The industries that added the most jobs, according to the analysis, were "internet, hospitals & healthcare, health, wellness & fitness, and oil & energy." The housing bubble industries -- notably, banking and construction -- and demand-sensitive sectors like retail, warehousing, and restaurants, had the worst losses. 

This article available online at:

http://www.theatlantic.com/business/archive/2012/03/newspapers-are-americas-fastest-shrinking-industry/254307/