Brand Identity Crisis or Synergy?

By Alexis C. Madrigal
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Sarah Rich and I spotted this hair salon in Marin County yesterday. She posted it to Instagram with the caption, "Brand identity crisis." Our deputy editor John Gould, a McKinsey veteran, responded, "No -- synergy!"

So, which is it?

This article available online at:

http://www.theatlantic.com/business/archive/2012/01/brand-identity-crisis-or-synergy/251087/