Vintage Pan Am Commercial '6 1/2 Magic Hours'

By Kasia Cieplak-Mayr von Baldegg

A delightful promotional film from Pan Am celebrates their first commercial transatlantic service. In this excerpt of from the 1958 film, we fly a Boeing 707 from New York to London in just "six and a half magic hours!"

With ABC's Pan Am show in its first season now, there has been a resurgence in interest in the historic airline. Writing for FastCo Design, graphic designer Jamey Boiter reflects on the classic brand:

The logo that was designed by Edward Larrabee Barnes and Charles Forberg in 1955 epitomized the jet-set midcentury modernism, and encompassed the romantic notion of flying off to some exotic global location -- more than any other carrier's badge. The clean, simple livery on the aircraft, the "Clipper" designation, the Pan Am Worldport at JFK, even images of the old Pan Am building (now MetLife) in New York City all made for a truly cohesive brand, whose visual messaging was stronger than any catchphrase.

Pan Am Brands has even reissued the classic Pan Am bag, and sells a range of luggage and accessories featuring the logo.

To see this film in its entirety, visit the Prelinger Archive.

This article available online at:

http://www.theatlantic.com/business/archive/2011/10/vintage-pan-am-commercial-6-1-2-magic-hours/246083/