Digg Gets Buried By Redesign

By Derek Thompson

Weird thing is, I found this story on Digg:

The launch of Digg's redesign will likely go down in the history of social media as a textbook example for how to alienate your users. Over the last few weeks we have chronicled the demise of the Digg community in great detail, but thanks to the latest data from Hitwise, we now have some hard facts about the current state of Digg. At its peak, Digg had over 40 million unique visitors every month. Since the launch of the redesign, Digg's traffic has been in free fall, though. Traffic from visitors in the U.S. has declined 26% since the redesign went live.

Read the full story at ReadWriteWeb.

This article available online at:

http://www.theatlantic.com/business/archive/2010/09/digg-gets-buried-by-redesign/63493/