Automakers Might Strike Out With Gen Y

By Daniel Indiviglio

As though auto companies don't have enough trouble with lackluster sales and ever-increasing fuel emission standards, there's some evidence that future generations might be less interested in driving. Jim Ostroff from Kiplinger writes that Generation Yers are buying fewer cars and driving less. They just don't see their ride as a status symbol like previous generations did. William Draves, president of Learning Resources Network explains why:

"This generation focuses its buying on computers, BlackBerrys, music and software and views commuting a few hours by car a huge productivity waste when they can work using PDAs while taking the bus and train."

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This article available online at:

http://www.theatlantic.com/business/archive/2010/09/automakers-might-strike-out-with-gen-y/63343/