1,275% Is the Average Markup on Movie Theater Popcorn

By Derek Thompson

As if you needed another reason to hide dinner in your pocket or purse:

At the grocery store, microwave popcorn runs about $3 per box, and each box includes three 3.5 ounce bags. So why on earth would consumers even consider paying a whopping $6 for a single medium-sized bag of popcorn in the movie theater? No one knows exactly why - but for some bizarre reason, movie-goers continue to drain their wallets to crunch on a bag full of those greasy little nuggets during their favorite film.

After considering that movie theaters purchase popcorn in bulk, the average markup of movie theater popcorn is a whopping 1275%! At that steep price, you'd think those buttery bags were laced with gold.

Read the full story at Yahoo Finance.

This article available online at:

http://www.theatlantic.com/business/archive/2010/09/1-275-is-the-average-markup-on-movie-theater-popcorn/62429/