Read the full story at Harvard Business Review.
New measures of national income. GDP is outdated; inaccurate, invalid, and unreliable. Better measures of national income that count real costs (like pollution) and benefits (like health) are what will shape better behavior from organizations and markets.
Measures of well-being. GDP is a measure of income. What's missing from that picture? Well-being, of course. More income doesn't automatically make everyone better off all the time, in the same ways. Without measures of well being to live up to, no better behavior is likely to ever flow from organizations and markets.
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