iPhone Users Like Upgrades More Than They Hate AT&T

On Thursday, an impressive 1.5 million people purchased an iPhone 4. Yet, the vast majority of these individuals already owned a previous version of the iPhone. Presumably, they didn't think it was worth waiting several months to see if Apple would open the device up to other carriers. Instead, they will stick with AT&T for at least two more years. Their desire to have the latest Apple toy must overshadow any annoyance they feel towards AT&T's network. PCWorld provides the stats:

Piper Jaffray researchers report that 77 percent of the iPhone 4 sales yesterday were to existing iPhone users upgrading from a previous model. Combining that with the estimated 1.5 million iPhone 4s sold, it would seem that more than 1.1 million iPhone users jumped at the chance to switch to the redesigned iPhone 4.

Read the full story at PCWorld.

This article available online at:

http://www.theatlantic.com/business/archive/2010/06/iphone-users-like-upgrades-more-than-they-hate-at-t/58768/