It looks to me as if Kindle is going to win the eReader wars; they have the capital and the distribution network to do it. And as the prices come down, I think these devices will rapidly start penetrating the mass market. At $299, you have to be a pretty big reader to make this worthwhile. But once you bring it under $200, it starts to make sense for more and more people. It will never be as common as the iPod or cell phone, but the time is pretty quickly coming when it won't attract questions from strangers when I pull it out.
This article available online at:
http://www.theatlantic.com/business/archive/2009/10/kindle-goes-on-a-world-tour/27997/
