Highly verbal people with great writing skills tend to think so. But I know a lot of great people who can't write at all, people who are worth dating. (And a few of them, I have).
But to me, that sounds like a perfectly fine business, as long as you are making people sound more like themselves, not less. Professional writers need editors, so why not amateur daters?
This article available online at:
http://www.theatlantic.com/business/archive/2009/08/markets-in-everything/22946/
