How Al Gore and Kevin Martin Screwed Up Cable Regulation.

In the early days of cable, long before anyone dreamed of a 24-hour food channel, Real World Season 22, or Glenn Beck, a startup network showing nothing but music videos struggled to get carried by cable systems--that is, the companies that own the wires leading into people's homes. Frustrated, the owners of this new channel created a now-classic advertising campaign urging teenagers to call their cable operators and declare: I Want My MTV!

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http://www.theatlantic.com/business/archive/2009/05/how-al-gore-and-kevin-martin-screwed-up-cable-regulation/18417/